September 20, 2017

Project: 1 Brief

The Art Network class has been given a client project.  His name is Scott Treibly and he came from the USTA Promos.  It is located in Orlando and it is a where young students learn to play tennis.
The target audience is high school and college students (mainly college).

The brief format of this project is is to create a 15-30 promo advertising for those college students that live in cooler places to come to here in January and participate in a tennis match after New Years where people are getting passed the holiday season and the Florida weather is a perfect timing to be. It will be shot in the green screen room and Lisa is going to get B-roll footage for us just in case.

We were assigned in groups where we are suppose to present three strong concepts.  Once one is chosen we go into further detail on how it can be executed.  My partner, Beatris Lima (Bea) and I are collaborating.  Now, she and I are expanding ideas and looking forward to presenting them to class next week.


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